Lori Hoffman

Lori Hoffman is Vice President of Product & Content Strategy at Meteorite. A media industry veteran, Lori spent over 20 years at a wide spectrum of publications, including Modern Bride, Wine Spectator, Jane, Popular Mechanics, Latina and Vibe. Throughout her career she has held nearly every editorial position possible — from reporter to copy editor, managing editor to executive editor, giving her an expansive lens into the creativity and operational needs of leading creative teams. 

She spent six years at Fast Company, as the director of editorial strategy, where, in addition to managing the staff and the print magazine, she worked alongside legendary editor-in-chief Bob Safian to bring live events, awards programs, and other non-traditional content formats to life.

In 2017, Lori transitioned to a leadership role at communications and storytelling agency LaunchSquad/Original9 Media, where she was an SVP of content and editorial strategy, growing a team of content editors and strategists, and building owned content programs for brands in a variety of industries.

Returning to media in 2021, Lori stepped into the Chief Content Officer, and later, interim-President role at WaitWhat, an inventive digital media company responsible for groundbreaking podcasts like Masters of Scale with Reid Hoffman and Meditative Story. She co-executive produced the inaugural Masters of Scale Summit and shepherded innovative products like the Masters of Scale Courses.